Fashion has seamlessly moved from ramps to our social feeds. Today, blogging has become a medium of translating the number of followers into big bucks. Gone are the days where blogging was considered as a hobby and not a proper job. There was a time when everyone wanted to be stylist or a designer. Now, becoming the blogger has become the new career goal. While millennials are open to exploring a plethora of opportunities, the perks of blogging seem to have captivated the attention of many. This could be confirmed with the growing number of new bloggers on social media this year, experimenting and making their way into the industry.
This is a field where you are the boss, a field that allows you the freedom to work from anywhere and everywhere, where you enjoy flexible hours and financial independence. Imagine writing your posts in the midst of gorgeous views of sunrise over the ocean while relishing your coffee! It allows you to travel the world, visit the most beautiful places for free, receiving gifts from brands, etc. The perks are endless!
While zillions of bloggers have turned their passion into a full-time job, there are several who have distilled their learnings to come up with a new venture. Delhi-based Kritika Khurana aka That Boho Girl’s label, The Hype, Juhi Godambe’s Arabella, Paperlillie by Gia Kashyap are some examples to take a cue from.
Covid 19 has made a positive impact on every brand's digital presence . During these unprecedented times when everything is happening virtually, it is very important for every company to use digital platforms efficiently for their brand marketing and promotion. It can be clearly seen that brands who used this time in strengthening their digital presence have succeeded and have made immense profits.
While the fashion industry thrives on being exclusive, the internet is ceaselessly yearning for something new. The advent of social media has totally changed the way we look, speak, discuss and buy fashion. Having a label is just not enough, what matters is your social presence and the engagement with your followers. That’s where the influencing power of the blogger community comes into the picture, which has become a very important part of the Indian fashion-scape. With followers swearing by their advice and brands chasing them for collaborations, bloggers have emerged as voices that are shaping the fashion choices of thousands. Right from roping them for events to reviewing the new product range, brands are showing endless enthusiasm to cash in on their popularity.
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